Sales and Lead Management for the Real Estate Brokerage
With the internet and agent web sites, it is even more important for a brokerage to have a marketing plan that includes detailed sales and lead management procedures. These need to include agent accountability and follow-up. Learn how to set up systems to account for every lead and assure proper follow-up, with a subsequent increase in sales.
An Example Brokerage Lead Management System
Although writing about the proprietary lead management system used by Cendant® for their real estate franchises, this article illustrates the process that works.
Although writing about the proprietary lead management system used by Cendant® for their real estate franchises, this article illustrates the process that works.