Marketing for Real Estate With the Internet
Probably the most dramatic and important changes in the real estate industry have been brought about by the internet. Far from being resistant to it, real estate agents and brokers should embrace it. Find out here how to use the web to help your clients and your business.
Real Estate Video - Quality and Exposure Go Hand-In-Hand
Different opinions are widely published about whether to use YouTube for real estate video, as its video quality isn't top notch. It's not a decision really, YouTube is important, but you can produce quality for your site as well.
Different opinions are widely published about whether to use YouTube for real estate video, as its video quality isn't top notch. It's not a decision really, YouTube is important, but you can produce quality for your site as well.
Using Screencast.com for Real Estate Video Storage and Sharing
Real estate video isn't just home listings. It can include interviews with sellers or local business people, area sites, and neighborhood video to give viewers a better picture of subdivisions or areas. Using a service like screencast.com can help.
Real estate video isn't just home listings. It can include interviews with sellers or local business people, area sites, and neighborhood video to give viewers a better picture of subdivisions or areas. Using a service like screencast.com can help.
Entering a New Author User Into Our Real Estate WordPress Blog Site
In this tutorial, we'll enter a new user who will be a guest author. This example is our mortgage person. They won't be posting directly, rather emailing us their text. However, making them an author gives us the ability to group their posts and do other things they will like.
In this tutorial, we'll enter a new user who will be a guest author. This example is our mortgage person. They won't be posting directly, rather emailing us their text. However, making them an author gives us the ability to group their posts and do other things they will like.
Using Web Bites to Build Your Internet Real Estate Presence
We've all heard about "sound bites," the short pieces of someone's speech taken out of the whole, and sometimes used to give an incorrect presentation of the whole. In today's marketing world, we need to use "web bites" to our advantage.
We've all heard about "sound bites," the short pieces of someone's speech taken out of the whole, and sometimes used to give an incorrect presentation of the whole. In today's marketing world, we need to use "web bites" to our advantage.
Going Viral With Your Listing Video Tours With Tubemogul
The Web is where it's at today for marketing ourselves and our listings. The great thing about it is that many of the services available are free or very inexpensive.
The Web is where it's at today for marketing ourselves and our listings. The great thing about it is that many of the services available are free or very inexpensive.
The Internet Second Home or Vacation Home Buyer
One of the hottest niche markets on the Web is the second home or vacation home buyer niche. Baby Boomers are opting for second homes in record numbers. Find out how to serve then on the Internet until they're ready to buy.
One of the hottest niche markets on the Web is the second home or vacation home buyer niche. Baby Boomers are opting for second homes in record numbers. Find out how to serve then on the Internet until they're ready to buy.
Communicating With the Second Home or Vacation Home Buyer
Once you've captured the contact information for a second home or vacation home buyer, learn how to communicate with them over the extended time period until a transaction.
Once you've captured the contact information for a second home or vacation home buyer, learn how to communicate with them over the extended time period until a transaction.
The Blog-to-Newsletter Replacement for Drip Email
The quantity of garbage drip email sent out by real estate agents is staggering. It may be easy and cheap, but it isn't doing most of them any good at all. Learn how to do it right.
The quantity of garbage drip email sent out by real estate agents is staggering. It may be easy and cheap, but it isn't doing most of them any good at all. Learn how to do it right.
Capturing the Internet Vacation or Second Home Buyer
Baby Boomers are transforming the second home and vacation home markets in this country. Learn what you need to do on your web site or blog in order to get them to happily provide their contact information.
Baby Boomers are transforming the second home and vacation home markets in this country. Learn what you need to do on your web site or blog in order to get them to happily provide their contact information.
The Web Second or Vacation Home Buyer is a Time Investment
The Internet has caused many changes in our real estate marketing. One that is huge is the time involved in working with buyer clients. Learn the motivations and time lines for vacation & second home buyers.
The Internet has caused many changes in our real estate marketing. One that is huge is the time involved in working with buyer clients. Learn the motivations and time lines for vacation & second home buyers.
Your Web Site and the Second or Vacation Home Buyer
With the second home market growing exponentially among the baby boomer generation, it is critical that real estate professionals learn how to work with this group on the Internet. First, learn what they want from your web site, blog or both.
With the second home market growing exponentially among the baby boomer generation, it is critical that real estate professionals learn how to work with this group on the Internet. First, learn what they want from your web site, blog or both.
Blog or Web Site for Real Estate?
Though a blog and a web site have very different structures, it is possible to have both on one platform. You can integrate a blog into a web site, or in this case, build a site on a blog platform.
Though a blog and a web site have very different structures, it is possible to have both on one platform. You can integrate a blog into a web site, or in this case, build a site on a blog platform.
Should a Broker Censor the Content of Agent Web Sites & Blogs?
Almost daily there is news of real estate brokers censoring the web content of their agents' sites and blogs. In the worst cases, they totally control the sites for agents and limit their ability to post their own content. Why?
Almost daily there is news of real estate brokers censoring the web content of their agents' sites and blogs. In the worst cases, they totally control the sites for agents and limit their ability to post their own content. Why?
Real Estate Podcasting Basics to Get You Started
If you've got a yen to do real estate podcasting, it isn't a difficult or expensive thing to get started. Here are some instructions and free to low cost solutions to get you into podcasting very quickly. Learn about the basics, mechanics, software and hardware to do it right.
If you've got a yen to do real estate podcasting, it isn't a difficult or expensive thing to get started. Here are some instructions and free to low cost solutions to get you into podcasting very quickly. Learn about the basics, mechanics, software and hardware to do it right.
Recording a Phone Interview for Real Estate Podcasting
Real estate podcasting can involve interviewing people with whom you cannot set up a physical meeting. If so, you'll likely want to do a phone interview and record it. You can, of course buy any number of recorders for attachment to your regular phone, inform them and just do the recording. However, using Skype for VOIP, you can use an online recorder also.
Real estate podcasting can involve interviewing people with whom you cannot set up a physical meeting. If so, you'll likely want to do a phone interview and record it. You can, of course buy any number of recorders for attachment to your regular phone, inform them and just do the recording. However, using Skype for VOIP, you can use an online recorder also.
Real Estate Podcasting in the Field
Once you've started podcasting, you might get hooked on it. It's fun and a great marketing tool to boot. But sitting at a computer with a headset is just the tip of the iceberg. Next you'll want to podcast remotely from events, meetings and other locations. Here's a piece of equipment and the how-to process to do it with style.
Once you've started podcasting, you might get hooked on it. It's fun and a great marketing tool to boot. But sitting at a computer with a headset is just the tip of the iceberg. Next you'll want to podcast remotely from events, meetings and other locations. Here's a piece of equipment and the how-to process to do it with style.
The Mechanics of Real Estate Podcasting for the Beginner
Real estate podcasting isn't as difficult as you might think. Most computers have microphone and player software pre-installed, and all you need is a good quality headset or microphone to record your voice. If you want music in your podcast or its intro/ending, you should have some audio editing software, but music isn't required.
Real estate podcasting isn't as difficult as you might think. Most computers have microphone and player software pre-installed, and all you need is a good quality headset or microphone to record your voice. If you want music in your podcast or its intro/ending, you should have some audio editing software, but music isn't required.
Real Estate Podcasting - Taking Your Image to the Next Level
There is little doubt that this article is ahead of many real estate agent's technology curve. If you're not blogging yet, you need to look at that before you think of podcasting. If you're already blogging and have the time and inclination to put some audio out there about your area, your company and local real estate, this is a start.
There is little doubt that this article is ahead of many real estate agent's technology curve. If you're not blogging yet, you need to look at that before you think of podcasting. If you're already blogging and have the time and inclination to put some audio out there about your area, your company and local real estate, this is a start.
Instead of Marketing Services - Try Service Marketing for Real Estate on the Web
The internet has turned the real estate industry on end. And it's no more evident than in the way real estate agents, brokers and brokerages market themselves on the web. Unfortunately, most still use the same old strategy of touting their knowledge, expertise, company resources or brand name in a PUSH the product at the consumer.
The internet has turned the real estate industry on end. And it's no more evident than in the way real estate agents, brokers and brokerages market themselves on the web. Unfortunately, most still use the same old strategy of touting their knowledge, expertise, company resources or brand name in a PUSH the product at the consumer.
Don't Fear the Internet - Use it For Profit
Use the power of the internet to market your business, grow your client base, advertise your listings and run your real estate business better.
Use the power of the internet to market your business, grow your client base, advertise your listings and run your real estate business better.