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Top 3 Different Characteristics of the Internet Buyer

By James Kimmons, About.com

Buyers who use the internet to search for real estate have different requirements than those who call you or walk into the office. Learn what they are and cater to them.

1. They start earlier and take more time.

Don't get in a rush with internet buyer prospects. Studies consistently show that the internet encourages people to start their search for real estate earlier and take more time in the process. Don't try to pressure or rush them and keep them informed so you'll be the one they come to when they're ready.

2. Privacy is important to the web prospect.

If you receive an email from a prospective buyer asking for details on a property, and it has no contact information other than their email address, that's OK and don't try to push the issue. Even if you think they're local, don't try to find them in the phone book and give them a call. If they want a call, they'll provide a number.

Actual Example: A buyer who wouldn't even provide a first name for weeks and no last name until they made an offer on 640 acres five months later.

3. They want a tech-savvy real estate agent.

Internet buyers don't want to hear "I can barely find my keyboard, but I can mail you some literature." Get up to speed knowledge-wise and with the proper hardware and software to be able to forward documents to prospects via email or web links. Faxing is on its way to the "old technology" pile also.

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