The Bottom Line
- Works with any web site, just place the form code.
- Allows grouping of prospects by category and which form they use.
- Allows the importing of existing contacts/prospects.
- Handles opt-out for you.
- Forms code can befuddle the average real estate user.
- Ended up with bounced emails from spam lists.
Description
- Allows the import of existing contact/prospect database.
- Does true drip email, in that new prospects start at email #1 of campaign.
- Handles opt-out per CANSPAM regulations.
- Various formats and styles for emails.
- Form code can be placed in any or multiple web sites. Track response by page or site.
- Can do individual emails outside the drip to categories of choice.
Guide Review - Intersend.com Real Estate Drip Email Online Service
The power of this approach is that it can be integrated into any or multiple web sites. You group prospects by categories, which might be something like buyers, sellers, investors, etc. Or it might be based on the page that had the form they filled out. This allows you to create multiple campaigns with material targeted more precisely to the prospect's interests. You might use the same campaign for multiple categories, but use the category tracking to see which parts of your site are bringing in the prospects.
I would receive an email each time a new prospect submitted a form and the system would start them at the first email in the appropriate campaign. If they later opted out, the system would categorize them as no longer on the active list and let me know via email also. The system complied with the Federal CANSPAM Act.
The cost of the system at the time of this review is $29.95 per month. There is value in a complete online solution, as you can work on it from anywhere, or have an assistant work remotely on your campaigns and contact databases. You can export at any time in order to maintain a local backup.
